About the Authors
FRANK ROCHE
Frank is a partner at iFractal. He’s been a professional dog handler, a polymer physicist, and a poet. He writes. He reads. He pays attention. He knows HR.
SARAH CHAMBERS
Sarah is a partner at iFractal. She’s the mother of twins. And does twin duties as a writer and idealist.
SHAWN HILEMAN
Shawn is Art Director at iFractal. He shares a one bedroom apartment in Philadelphia with his cat, Esme. When not hung over from a 40-hour designing binge, he likes to write about design…and then design that.
DAN KRUSE
Dan is a User Experience Specialist. He’s also known by his alias Furley. Web developer. Graphic designer. College professor. Florist. He plays Cat’s Cradle with strings of code.
JESSICA CHAPPELL
Jessica is a Senior Writer at iFractal. She rocks garments…and words. She started her career as a fashion designer and applies that aesthetic to the words she rips onto pages. Jessica knows how to cut up English phrases on pages and sew them together into something new. And don’t think you can outrace her. She was a bike messenger too.
CHARLIE CHAMBERS
Charlie is the CIO at iFractal. He knows the difference between group programming and group think. He knows math. The complicated kind. He’s the guy you’d want on your Trivial Pursuit team. He likes fruit so much that he had an Apple permanently inked onto his leg.
ANDY SCHULZ
PETER-MARK VERWOERD





