Subscribe
Follow Us
Communication Advice: Listen to How the Locals Pronounce Words
Feb 5There’s a very interesting article in Ad Age about how in Spain, Pepsi is called “Pesi.” The embedded video below shows soccer star Fernando Torres being reprimanded by an American director who wants Torres to say, “Pepsi.” He says, “In my neighborhood they call it ‘Pesi.’”
Would you consider listening to how the locals in your company pronounce words and call things what they call them? It would be killer communication.
What regional items can you think of? For instance, a “steak” in Philly has a particular meaning. Yours?
About the Author
Frank Roche
Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.
Comments
Leave a Reply
Featured Product
Social Media
Flickr
A very embarrassing experience in Ireland taught us this:
Over there you say ‘trousers’, not ‘pants’ – ‘pants’ basically means underwear.
I’ll spare everyone the gory details.
Youse right.
This specific point is one of the reasons that video is such a great tool for employee communication. It is authentic, right down to the dialect.
One of the fastest ways to get accepted into a group is to mimic elements of the way they speak.