Understanding Your Audience: The Audience Conference

When my friend Loren Feldman asked me to be a presenter at The Audience Conference, I couldn’t say “yes” fast enough. Loren knows more about engaging an audience that anyone I know. He’s an artist, a comedian, an actor, and an internet firebrand. He can get famous people to talk to his puppets. And he knows people who really know their audiences.

In HR communication, understanding your audience is the only thing that matters. It’s why I’m going to The Audience Conference.

I must admit that I’m not much of a conference goer. Most conferences end up being an advertisement for the latest idea that consultants are humping. Otherwise, it’s a clique of professional conference attendees. (Don’t make me say what people call them. It’s not nice.)

The Audience Conference will be different. Check out the list of speakers. They’re going to talk about “audience” from dozens of different angles — from journalism to marketing to web to business to the arts. Everyone will be focused on one thing — the audience.

There won’t be any slides. Speakers will be talking to the audience. We won’t be talking about Twitter or Facebook and how to reach “friends,” we’ll be talking about getting to real people and genuinely understanding your audience. You’ll laugh. You’ll cry. You’ll be entertained. And you’ll walk away saying, “That was the best conference I ever attended.” I’m sure of that with Loren Feldman running the show. Here are the details:

The show is on November 6th from 7:30AM to 5:00PM at the Hudson Theater.

Hudson Theater
145 West 44th Street
New York
USA 10036-4012
T: (212) 768-4400

You can buy your tickets by clicking here. They’re $399. It’ll be the best money you spend. As a bonus, if you use the code “Loren” when you register, you’ll save $50.

We’re Going to Talk About Our Audience, Not About Us. — Loren Feldman

About the Author

Frank Roche

Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.

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