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Great Communication Plans Include Leaks, Rumor and Innuendo
Aug 18
[Photo credit: Casual Perspectives]
Nobody believes the official spokesman… but everybody trusts an unidentified source.
— Ron Neesen
You can put together the best cascading communication plan known in the free world. You can create the most compelling graphics. You can deliver online content that would make Pixar jealous. And it still won’t be fully effective.
If you really want your communication plan to work, leak out a few rumors. Let people start talking before the official communication commences. You’ll be better off by a factor of two if you do this right.
About the Author
Frank Roche
Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.
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Like the “blend” of this – going with what is. Slightly concerned about possible Machiavellian angle but I guess that dpends how it’s done…
All the best from Brighton,
Mark
http://integrationtraining.blogspot.com/
Works like a charm, or so I have heard.
@Bill Psst…
hmmm…not sure about this, frank. i’d be curious how this works. from my perspective, it’d make it difficult to derail rumors in the future, unless you’re talking about using focus groups or casual discussion to learn of existing rumors and replace them with fact.
@Fran I’m talking about leaks…let out a little true information…it’s about knowing that the traditional communication channels aren’t the only (or necessarily most effective) ways to get information out. I’m a fan of using them, and the other ways to get info out there.
frank, i’m with you. i like leveraging the grapevine — same thing.
cheers, f
Even i totally agree with you…because what really we can do here is this that we can just spread the correct rumors to the unidentified sources and let them do their work….that will make your work simpler…
Akhil
hrreview.blogspot.com
@Akhil…you got it!