Great Communication Plans Include Leaks, Rumor and Innuendo
Posted on Tuesday, August 18, 2009 by Frank Roche
[Photo credit: Casual Perspectives]
Nobody believes the official spokesman… but everybody trusts an unidentified source.
— Ron Neesen
You can put together the best cascading communication plan known in the free world. You can create the most compelling graphics. You can deliver online content that would make Pixar jealous. And it still won’t be fully effective.
If you really want your communication plan to work, leak out a few rumors. Let people start talking before the official communication commences. You’ll be better off by a factor of two if you do this right.
Stress Training Mark
Aug 18th, 2009
Like the “blend” of this – going with what is. Slightly concerned about possible Machiavellian angle but I guess that dpends how it’s done…
All the best from Brighton,
Mark
http://integrationtraining.blogspot.com/
Bill Strahan
Aug 18th, 2009
Works like a charm, or so I have heard.
Frank Roche
Aug 20th, 2009
@Bill Psst…
fran melmed
Aug 23rd, 2009
hmmm…not sure about this, frank. i’d be curious how this works. from my perspective, it’d make it difficult to derail rumors in the future, unless you’re talking about using focus groups or casual discussion to learn of existing rumors and replace them with fact.
Frank Roche
Aug 23rd, 2009
@Fran I’m talking about leaks…let out a little true information…it’s about knowing that the traditional communication channels aren’t the only (or necessarily most effective) ways to get information out. I’m a fan of using them, and the other ways to get info out there.
fran melmed
Aug 25th, 2009
frank, i’m with you. i like leveraging the grapevine — same thing.
cheers, f
Akhil Khatri
Aug 25th, 2009
Even i totally agree with you…because what really we can do here is this that we can just spread the correct rumors to the unidentified sources and let them do their work….that will make your work simpler…
Akhil
hrreview.blogspot.com
Frank Roche
Aug 26th, 2009
@Akhil…you got it!