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Crappy Communication Makes Me Cry
Mar 31I got a press release from a company today (I won’t mention who) that included this sentence:
It also includes the only multi-channel enterprise feedback management (EFM) platform that incorporates voice-of the-customer and voice-of-the-employee to help companies capitalize on engagement to build better relationships.
Um…what? I know those are words, but Sarah Palin is Winston Churchill compared to this junk.
Communication lesson today: There are lots of words in the dictionary, but you can’t just jumble them any which way you want. That’s crazy talk.
About the Author
Frank Roche
Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.
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Horrid! You know some people actually get paid for writing like that!? Check out the link Frank – you will enjoy
Scott, that’s brilliant. Too funny.
It’s the fulfillent of the engagement vision according to the key stakeholder metrics positions opposite the imbalanced card-board that will ultimately allow the sustaining growth of our global enterprise to retain our market positioning.
Right?
Michael, LOL, you NAILED it.
Scott Adams gets paid to write like that. If he did more social experiments a la Logitech, he could help change the tone of business writing everywhere.
Wouldn’t you like to see the St. Valentine’s Day message that the author would write!
@Bill, I don’t think that “I Love You” would do it for that writer. Too direct. Something about getting in touch with the voice-of-the-customer and such. Wouldn’t fit on one of those little candies, that’s for sure.
To often companies put out material just for the sake of putting out something and it ends up hurting their reputation, such as this incident. If you are going to put out a press release make it worth everyone’s time to read.