Crappy Communication Makes Me Cry

Posted on Tuesday, March 31, 2009 by Frank Roche

I got a press release from a company today (I won’t mention who) that included this sentence:

It also includes the only multi-channel enterprise feedback management (EFM) platform that incorporates voice-of the-customer and voice-of-the-employee to help companies capitalize on engagement to build better relationships.

Um…what? I know those are words, but Sarah Palin is Winston Churchill compared to this junk.

Communication lesson today: There are lots of words in the dictionary, but you can’t just jumble them any which way you want. That’s crazy talk.

Support this post around the web. We would really appreciate it.

digg
delicious
twitter
stumbleupon
email

User Comments

  1. Scott McArthur

    Mar 31st, 2009

    Horrid! You know some people actually get paid for writing like that!? Check out the link Frank – you will enjoy

  2. Michael VanDervort

    Mar 31st, 2009

    It’s the fulfillent of the engagement vision according to the key stakeholder metrics positions opposite the imbalanced card-board that will ultimately allow the sustaining growth of our global enterprise to retain our market positioning.

    Right?

  3. Frank Roche

    Mar 31st, 2009

    Michael, LOL, you NAILED it.

  4. Frank Roche

    Mar 31st, 2009

    Scott, that’s brilliant. Too funny.

  5. Sarah Chambers

    Apr 1st, 2009

    Scott Adams gets paid to write like that. If he did more social experiments a la Logitech, he could help change the tone of business writing everywhere.

  6. Bill Strahan

    Apr 2nd, 2009

    Wouldn’t you like to see the St. Valentine’s Day message that the author would write!

  7. Frank Roche

    Apr 2nd, 2009

    @Bill, I don’t think that “I Love You” would do it for that writer. Too direct. Something about getting in touch with the voice-of-the-customer and such. Wouldn’t fit on one of those little candies, that’s for sure.

  8. Malcolm Chlan

    Apr 3rd, 2009

    To often companies put out material just for the sake of putting out something and it ends up hurting their reputation, such as this incident. If you are going to put out a press release make it worth everyone’s time to read.

Leave a Reply

Looking for a place to add a personal image? Visit www.gravatar.com to get your own gravatar, a globally-recognized avatar. After you're all setup, your personal image will be attached every time you comment.