Twitter Power: Book Review

Mar 27

picture-61 Who better to write a book that’s subtitled How to Dominate Your Market One Tweet at a Time than the fabulously-named Joel Comm? After all, Twitter is a communication device if there ever was one, even if it’s communication at 140 characters at a time.

In Twitter Power, Comm (man, I wish that were my last name. I’m in the communication business. Instead, all I’m qualified to write about, I guess, based on my last name, is the pest of the earth) writes about what Twitter can do for you and your business.

The book is really good for Twitter newbies and for people who have been using it for a while. Twitter Power outlines how to get started, how to gain followers, and how to get people to do what you want. (That’s the part I liked best — driving behaviors using Twitter.) The book is written very clearly and has nice illustrations/photos. I have to say one funny thing, though: It seems like it would be cool to write at least a chapter on Twitter. It’s kind of funny to read a whole book about something that has so few characters. It’s a small point in a book that’s really well done.

When you’re done reading Twitter Power, please add me. I’m @frankroche. (My two cents: Use your own name on twitter. The days of hiding are so 1999.)

About the Author
Frank Roche

Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.

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Comments

  1. Nancy King says:

    Somebody already had my name so I went with my initials.

    @nelking

    Agreed though, hiding is so yesterday

  2. Ron Ulrici says:

    Frank,
    Stop complaining about your name – I’ll trade you mine any day – Ulrici.
    And..doesn’t your first name fit your communication style? FRANK?
    Ron

  3. Kian Ann says:

    Hey Frank, thanks for the review. Interestingly the Amazon.com page on Twitter power has a lot of good reviews about the book, and yet some say it is “Twitter 101″…

    How do you see it?

  4. Kris Benoit says:

    It is strange how analytical we can be. It seems the more simple the concept the more information there is about it. Twitter power has you covered from sign up, to successful tweeting strategies for social media marketing. I agree it is very well written and easy to digest. Cheers. @krisbenoit

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