Last week, when the Dow Jones Industrial Average sank 777 points on one day, the S&P 500 Index had 499 stocks were down, and one was up. Know what that stock was? Campbell Soup.

Sure, there are lots of reasons for success, but this quote by Campbell’s CEO Doug Conant in the July/August 2008 Harvard Business Review tells a compelling story of the kind of leadership it’s going to take to weather this financial tsunami.

You can’t talk your way out of something you behaved your way into. You have to behave your way out of it.
–Doug Conant, CEO, Campbell Soup