A Personal Philosophy: Be the Best
Posted on Tuesday, April 22, 2008 by Frank RocheExecupundit featured this quote last week and it’s a great one to live by.
You do not want to be considered just the best of the best. You want to be considered the only ones who do what you do.
- Jerry Garcia
That’s how we run our business. It works. Imagine if you ran your HR shop that way. The hell with doing what everyone else does and attenuating to the mean. Do your own thing and do it the best. You won’t be disappointed.










Ann Bares
Apr 22nd, 2008
Great quote, Frank – and the number one reason (I think) to be in business for yourself: doing the thing you do best, as only you can do it! What is more empowering than that?
Frank Roche
Apr 22nd, 2008
Hi Ann, that quote is a winner. You’re right, doing something really great and doing it in a way that’s distinct from others, that’s gratifying. The best decision I ever made was starting our company, iFractal, with Sarah Chambers. We both had big jobs in big consulting. Now we have a small company of 13 people and it’s been a great 5 years.
ubermench
Apr 22nd, 2008
Its been 5 years. How time flies. I am very proud of both of you.
Great quote btw.
Frank Roche
Apr 24th, 2008
Thanks, Uber. The actual 5 year thing happens later this year, but the genesis of this idea happened five years ago from now. Liberating.
rick
Apr 24th, 2008
It is true that you and Sarah and the team deliver something fundementally different than all the pretenders who think they know how to communicate.