A Great HR Communication Lesson from Southwest Air PR While Addressing the "We're Too Beautiful to Fly" Girls « KnowHR Blog

A Great HR Communication Lesson from Southwest Air PR While Addressing the "We're Too Beautiful to Fly" Girls

Feb 29

Look at this video response from Southwest Air. What do you notice about it? High production value? Nope. Middle-aged PR hack giving the response? Nope. Big branding and a press conference? Nope.

Lo-fi, folks. Lo-fi. (And one brilliantly placed piece of corporate marketing in the background.)

Here’s some background on the “too pretty to fly” story.

About the Author

Frank Roche

Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.

Share this post

Comments

JT says:

March 8, 2008 at 4:51 pm

I will be curious to see how they message not maintaining their airplanes.

Reply
Frank Roche says:

March 8, 2008 at 11:31 pm

This will be the true test of character and the one they should be asking themselves. It’d be great if they’d cop to it…but my sense is this will be PR City.

Reply

Leave a Reply

About KnowHR

KnowHR serves up straight talk about human resources, communication and technology. Our goal is to help you make work better. Brought to you by IFRACTAL.
Featured Product
Sign up for KnowHR

Want to receive KnowHR via email? Sign up now for our weekly KnowHR Newsletter.

Email Address
Social Media
Twitter
- Today's HR Tip: Don't judge a book by its cover. But if you're designing that cover, keep in mind that other people still will.
- Bethany at IFRACTAL uses the Labyrinth as inspiration to practice contact juggling with an orange http://flic.kr/p/8wJ5B2
Flickr