Look at this video response from Southwest Air. What do you notice about it? High production value? Nope. Middle-aged PR hack giving the response? Nope. Big branding and a press conference? Nope.
Lo-fi, folks. Lo-fi. (And one brilliantly placed piece of corporate marketing in the background.)
Here’s some background on the “too pretty to fly” story.
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I will be curious to see how they message not maintaining their airplanes.
This will be the true test of character and the one they should be asking themselves. It’d be great if they’d cop to it…but my sense is this will be PR City.