If You Want to Get Their Attention, Surprise Them
Posted on Thursday, February 28, 2008 by Frank RocheExcess on occasion is exhilarating. It prevents moderation from acquiring the deadening effect of a habit.
–W. Somerset Maugham
Ever wonder why paying to market just doesn’t do it? I thought this quote told the story. If you want to get their attention, every once in a while you have to surprise them.
I’m not talking about making your payroll go nuts, but I do advocate for really going for it every once in a while and surprising a superstar with excess. I’m talking about something huge. Sarah told me the story of a firm she used to work at and how they used to award cars to superstars. How cool is that?
