If You Want to Get Their Attention, Surprise Them

Feb 28

Excess on occasion is exhilarating. It prevents moderation from acquiring the deadening effect of a habit.
–W. Somerset Maugham

Ever wonder why paying to market just doesn’t do it? I thought this quote told the story. If you want to get their attention, every once in a while you have to surprise them.

I’m not talking about making your payroll go nuts, but I do advocate for really going for it every once in a while and surprising a superstar with excess. I’m talking about something huge. Sarah told me the story of a firm she used to work at and how they used to award cars to superstars. How cool is that?

About the Author
Frank Roche

Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.

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