Look at this video response from Southwest Air. What do you notice about it? High production value? Nope. Middle-aged PR hack giving the response? Nope. Big branding and a press conference? Nope.
Lo-fi, folks. Lo-fi. (And one brilliantly placed piece of corporate marketing in the background.)
Here’s some background on the “too pretty to fly” story.
Excess on occasion is exhilarating. It prevents moderation from acquiring the deadening effect of a habit.
Sarah and I were sitting at Little Pete’s this morning, having breakfast in the booth next to the wealthiest man in Philadelphia. There’s really something great about that place. Over our eggs and coffee we were talking about communicating short-term incentives to Millennials. And Sarah said, “Days off are the new short-term incentives.”
Ain’t it the [...]
Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.
–Albert Einstein
My wife, Sheryl, sent this quote to me yesterday. I think it perfectly captures why performance reviews, by themselves, aren’t enough. Or even close to enough.
Performance [...]
Young girls write TLA on folders and sneakers and backpacks. TLA, to them, mean true love always. Young businesswomen, and men, write TLAs in emails and PowerPoints and memos. But it’s not the same thing. In business slang, TLA means three-letter acronym. And businesses love their acronyms.
The OCE is Full of TLAs
TLAs, a branch of [...]
KnowHR Blog serves up straight talk about human resources. We like simplicity in language. We believe that people really want to do a good job, that there are ways to create motivation, and that communication is at the heart of it all.
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