Here’s why you have to communicate multiple times and in multiple ways: People don’t notice a lot.
Check out this video for proof. Watch the whole thing. I’ll say more after the jump.
How many things did you notice? And you’re pretty observant, right? When you send out HR communication, it’s a little like the guy changing his shirt. You think it’s a big deal…and employees don’t even notice.
So, a few little lessons:
1) Individual words don’t matter as much as you think they do.
2) You need to be clear if you want them to notice.
3) Pull back the curtain and show them what’s happening.
It’s why one piece of communication doesn’t work. Communicate clearly. Communicate frequently. Communicate confidently. And don’t forget: They won’t notice the first time.
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The video is a great example of proving a point through misdirection. Transparency, after showing how easy it is to trick someone is a powerful tool.
Thanks for bringing this to my attention.
Dawn