Who's Doing Your Editing?

Jan 5

Seth Godin on editing.

UPDATE: Seth’s post is short. It’s edited. And it’s great. I want to preserve that. So, here it is in its entirety:

Turns out that for the last seventeen twenty-seven years, every single movie that managed to win the Oscar for best picture was also nominated for best editing.

Great products, amazing services and stories worth talking about get edited along the way. Most of the time, the editing makes them pallid, mediocre and boring. Sometimes, a great editor will push the remarkable stuff. That’s his job.

The easy thing for an editor to do is make things safe. You avoid trouble that way. Alas, it also means you avoid success.

Who’s doing your editing?

Please click over to Seth’s site to read this. Subscribe to his blog. It’s be one really good thing you do today that will enrich your life.

About the Author
Frank Roche

Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.

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