Subscribe
Follow Us
Thought for the Day
Dec 13I believe advertising is the tax you pay for being unremarkable.
-Russell Simmons, Hip-Hop Mogul
This quote in Fast Company made me think about some HR types complaining that they don’t have a place at the table. Truly great products don’t need advertising — they sell themselves.
About the Author
Frank Roche
Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.
Comments
Leave a Reply
Featured Product
Social Media
Flickr
Phat Farm does a good deal of advertising in LOTS of magazines and Def Jam’s artists are manufactured as much as they are talented.
Also interesting that the top brands are always the ones which also spend the most on advertising/marketing/pr year after year to stay on top: Coca-Cola, Marlboro, McDonald’s…
Albert, that is a good point. They do a lot of advertising. I guess the trick is that if a product is really great, it sells itself. But it can’t be out of the public eye. All good products have ad spends…perhaps Simmons could have adjusted that comment to mean, you waste ad dollars if you’re unremarkable.