I believe advertising is the tax you pay for being unremarkable.
-Russell Simmons, Hip-Hop Mogul
This quote in Fast Company made me think about some HR types complaining that they don’t have a place at the table. Truly great products don’t need advertising — they sell themselves.
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albert
Dec 15th, 2007
Phat Farm does a good deal of advertising in LOTS of magazines and Def Jam’s artists are manufactured as much as they are talented.
Also interesting that the top brands are always the ones which also spend the most on advertising/marketing/pr year after year to stay on top: Coca-Cola, Marlboro, McDonald’s…
Frank Roche
Dec 15th, 2007
Albert, that is a good point. They do a lot of advertising. I guess the trick is that if a product is really great, it sells itself. But it can’t be out of the public eye. All good products have ad spends…perhaps Simmons could have adjusted that comment to mean, you waste ad dollars if you’re unremarkable.