A Little Counter-Communication by SEPTA

Oct 11

Here’s a really great poster that I saw on my train ride home on SEPTA (that’s the Philadelphia train system) the other night. It’s a sign about what they’ll have to do if people keeps talking loudly on their mobile phones (it’s a big problem). They did this with real style — and a mixture of tongue-in-cheek and a little sarcasm. Fantastic.

This type of communication really gets attention. It’s unexpected and it’s brilliant. Want to get attention in your HR communication? Surprise ‘em.

SEPTA Guide to Cell Phones

About the Author
Frank Roche

Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.

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Comments

  1. rick says:

    I love this. While it may be that no communications will reach the truly inconsiderate, this should make those in the gray area take notice and maybe even change their behavior.

    Not officious, not condescending. Nice mix of serious and humor. And this came from a public transit agency. Even more amazing.

  2. HR Wench says:

    I love it, love it, love it! They should make tee shirts.

  3. Frank Roche says:

    Rick, good one, huh? I was dazzled by how good this was — and on SEPTA. Even cooler. I’m hoping a few of those knuckleheads get the message.

    HR Wench, you’re right. That would be a great communication device. I’d wear one on the train!

  4. Rob Robson says:

    Sorry – I should read more carefully!

  5. Frank Roche says:

    Rob, lol. I should said what it stands for: SEPTA is the Southeastern Pennsylvania Transit Authority. They don’t have the best rep.

  6. ChrissMari says:

    ugh. i hate how people get pissed off at cell phone conversations but not conversations on the train.

    i think deep down people are just jealous that they can’t eavesdrop on the entire conversation.

  7. Frank Roche says:

    ChrissMari, lol. You’re right, it’s funny when it’s an entire convo. What I object to is “yell phones.”

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