The Strength of the Anti-Message
Oct 5JT sent me this note with a link to the Dove – Onslaught ad above: “The strength of the anti-message. The high ground, when executed crisply and strongly is a great strategy.”
Here’s one of my favorite phrases: Thank goodness for the man, when nothing elsee need be said, doesn’t spend 15 minutes proving it.
Q.E.D. JT.
About the Author
Frank Roche
Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.
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Wow. Superbly done. (And sponsored by a beauty company . . . ?)
John, it’s pretty amazing. It gave me a chill. Wow.
Evidence it works: I am inspired to talk to my daughter about this.
Wow, Charlie, yeah, that’s something in its own right. Your daughter is the perfect age for the bombardment of advertising. That’s just great. Pretty cool ad, huh?
I saw this recently and was impressed–it made an impression on me.
Now here’s the frightening question: What have we been so bombarded with as to be entirely unaware of the influence?