The Strength of the Anti-Message

Oct 5

JT sent me this note with a link to the Dove – Onslaught ad above: “The strength of the anti-message. The high ground, when executed crisply and strongly is a great strategy.”

Here’s one of my favorite phrases: Thank goodness for the man, when nothing elsee need be said, doesn’t spend 15 minutes proving it.

Q.E.D. JT.

About the Author
Frank Roche

Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.

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Comments

  1. John Windsor says:
    October 5, 2007 at 10:38 am

    Wow. Superbly done. (And sponsored by a beauty company . . . ?)

    Reply
  2. Frank Roche says:
    October 5, 2007 at 11:25 am

    John, it’s pretty amazing. It gave me a chill. Wow.

    Reply
  3. Charlie says:
    October 6, 2007 at 6:24 am

    Evidence it works: I am inspired to talk to my daughter about this.

    Reply
  4. Frank Roche says:
    October 6, 2007 at 6:40 am

    Wow, Charlie, yeah, that’s something in its own right. Your daughter is the perfect age for the bombardment of advertising. That’s just great. Pretty cool ad, huh?

    Reply
  5. Chuck says:
    October 9, 2007 at 11:22 am

    I saw this recently and was impressed–it made an impression on me.

    Now here’s the frightening question: What have we been so bombarded with as to be entirely unaware of the influence?

    Reply

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