The Strength of the Anti-Message
Posted on Friday, October 5, 2007 by Frank RocheJT sent me this note with a link to the Dove – Onslaught ad above: “The strength of the anti-message. The high ground, when executed crisply and strongly is a great strategy.”
Here’s one of my favorite phrases: Thank goodness for the man, when nothing elsee need be said, doesn’t spend 15 minutes proving it.
Q.E.D. JT.
John Windsor
Oct 5th, 2007
Wow. Superbly done. (And sponsored by a beauty company . . . ?)
Frank Roche
Oct 5th, 2007
John, it’s pretty amazing. It gave me a chill. Wow.
Charlie
Oct 6th, 2007
Evidence it works: I am inspired to talk to my daughter about this.
Frank Roche
Oct 6th, 2007
Wow, Charlie, yeah, that’s something in its own right. Your daughter is the perfect age for the bombardment of advertising. That’s just great. Pretty cool ad, huh?
Chuck
Oct 9th, 2007
I saw this recently and was impressed–it made an impression on me.
Now here’s the frightening question: What have we been so bombarded with as to be entirely unaware of the influence?