The Strength of the Anti-Message
JT sent me this note with a link to the Dove - Onslaught ad above: “The strength of the anti-message. The high ground, when executed crisply and strongly is a great strategy.”
Here’s one of my favorite phrases: Thank goodness for the man, when nothing elsee need be said, doesn’t spend 15 minutes proving it.
Q.E.D. JT.
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Now here's the frightening question: What have we been so bombarded with as to be entirely unaware of the influence?
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