Resume Testimonials
Posted on Wednesday, June 27, 2007 by Frank RocheI saw this really great idea on Louise Fletcher’s Blue Sky Resumes site: Resume testimonials. She writes:
Marketers know the power of third-party testimonials. You see them all the time in TV ads and on websites. People claiming that this computer learning CD, or washing powder brand or cell phone changed their life. They’re ubiquitous because they work. We are all nervous about plonking down cash for something untested – hearing from someone else who has tried it is a powerful persuasive tool.
Why not use the same technique on your resume?
How about that? Show, don’t tell. Journalists know that it’s more credible to let their interview subjects advance the story than it is to just write their own story. That goes double with selling your story.
