Never, Ever Write an M&A Theme Song

Here’s another in a cringe-worthy series of corporate videos. Recognizing that we can all learn as much from what we shouldn’t do as what we should do, here’s some M&A advice: Never, ever take a U2 song, rewrite the lyrics to laud your mega-merger, and think it’s okay. It’s never okay. Ignoring the irony of what U2’s One is about, forget using U2 or anything other band. No M&A theme song.

That ends our M&A lesson today.

[via]

Posted on June 4, 2007 by Frank Roche
Filed Under M&A

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Thomas R. Clifford 1 year ago 1 point
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Frank,

Another lesson:

Tapping into the power of personal stories to tell corporate stories is a natural way to authentically connect an audience to your brand.

As a seasoned corporate documentary filmmaker, corporate videos have the same potential to be as emotionally moving as any program on PBS or Discovery.

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http://www.directortom.com

John Windsor 1 year ago 1 point
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Ooo, VERY obnoxious . . .

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http://youblog.typepad.com

Frank Roche 1 year ago 1 point
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Thomas, I'll definitely go along with professional production. I definitely think there's a place for that...and video is very powerful. It's just that the use of U2's One was almost so ironic. I love video...but I'm not sure that two dudes from corporate signing some hokey lyrics are the thing...pro video like you produce, yes, clients should go for that.

John, I have to say I'm still cringing while I watch this one.

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http://www.ifractal.com

hollyster 1 year ago 1 point
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I'd also recommend not taking a gospel song and re-purposing the words to how great it is to work at a Big 4 Accounting Firm ;)

http://www.youtube.com/watch?v=MaIq9o1H1yo

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http://monkeynotions.com/blog

Frank Roche 1 year ago 1 point
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Hi Hollyster...yep, I posted that one a couple of weeks ago....another in the series of scary corp. videos. How funny is it when people think they're doing something great but not realizing how really bad their stuff is? That E&Y; one is really something....thanks for finding the B and A one...funny as heck!

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http://www.ifractal.com

Marc Humphries 1 year ago 1 point
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Frank - this is class!

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