Use Your E-Mail Signature for Recruiting
How many e-mails to you send out every day? 10? 50? 100? And how often are those e-mails forwarded?
Here’s an idea for you: Add a recruiting message and website link in your signature. Sure, your work fax is interesting, but if you’re looking for talent, why not use that space? It’s free.
Getting your people to add an e-mail signature is one of those easily implemented elements that can be a real win for HR. Here’s how to do it:
- Develop a pithy recruiting tagline (or at least one that’s clear, something like You’re Looking. We’re Hiring. Wanna Meet?)
- Create a short recruiting URL and redirect it to your long one (http://www.yourcompany/history/about/work/careers won’t work)
- Enlist the help of IT and create a signature protocol with instructions that can be understood by a 3rd grader
- Send out an e-mail to employees explaining the business reason for adding a recruiting message to their signature
- Sit back and let the passive recruiting begin
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