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Seeing (Product) Red
Oct 31
Here’s an idea your HR department and your company can get behind: (Product) Red. One of the products on the promotion is the iPod Nano Red, which in addition to being a great music player will also mean that “Apple will give $10 of its purchase price to the Global Fund to fight AIDS in Africa.” Apple’s promotion for the idea is “Sounds good. Does good.” Lots of other companies are joining the (Product) Red Revolution, including Verizon, Gap, American Express, Armani, and Converse. When you buy or use their “Red” products, those companies will donate a portion of their profits to buy and distribute anti-retroviral medicines in Africa.
If you have a minute, read the Red Manifesto. If your HR team is looking for a way to get involved in an issue on a global scale, going Red is a way to go. We’ll be doing that at KnowHR. Red is the new black. And I’ll be making those purchases with a Red card.
About the Author
Frank Roche
Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.
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So,…
In terms of how HR plans are “marketed” to the employee – how does this translate?
Are there “Red stock options” that could be offered at a slight premium? “Red Healthcare”?
Actually, this is now reminding me of a place I once worked where employees were encouraged to donate to a charitable fund each year. The participants all recieved litle pins which were, without exception, worn on the employee IDs. Each pin had a year, too so that it encouraged everyone to give again and again by peer pressure.
But people felt good about it, too.
Wow, “Red stock options.” How great would that be. One percent of the value to a great cause. Wow.
Charlie, I like the visible component. That is so true…front of mind is great.