To Motivate, Get Attention

Oct 30

Smoking Room

This is a painting on a ceiling in a “smoking room.” A buddy of mine sent this and I was just fascinated with what a good idea this is. To motivate your employees you have to get their attention. And then move on. This is a great way to make a point about smoking. Next step: Helping people quit with realistic and actionable programs.

About the Author
Frank Roche

Frank started IFRACTAL over 7 years ago with Sarah Chambers. Together, they've created HR communications and HR software for some of the world's leading companies. Frank is also studying Flamenco guitar and origami.

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Comments

  1. Frank says:

    The critical thing is the move from awareness to action. It’s essential. Too often companies and campaigns get stuck in second gear. Scaring people works…up to a point.

  2. john says:

    The picture do suggest that smokers must stop smoking. This sort of motivation can be effective to others.

  3. George Yeo says:

    Although this picture looks 'threatening', it doesn't really scare people off. It looked freaky at first, but I thought it looked more creative than serves its purpose. Maybe something more nasty-looking will make smokers think twice.

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